Google is most widely used search engine and it is no surprise that for optimum search engine performance and increase the ease of users that use the search engine it keeps updating the algorithms from time to time.
These changes affect everything on internet including blogs and the content that is carried in them. People who belong to this industry must be well aware of the Google Panda and Penguin Updates.
Google has been updating Panda from quite some time on a monthly basis but as per the recent announcement by Matt Cutts it is been noted that there is hardly any further updates. Google Panda will remain more or less the same now on making it easy for SEO companies and forums to get better results and productivity out of it.
Google has designed Panda’s algorithm in such a way that it can catch most spammers on the web very easily and provide search results that have high quality content beneficial to the users. But one part where Panda can be a little unjust is where it penalizes the whole domain for few low quality posts.
Make sure that your website do not have the following issues to avoid penalty by Panda:
- Any repeated, copied and duplicate content
- Content carrying misspelled words or grammatical errors
- Low quality content that has no resolution and is wasteful for users
- Any auto-generated content or content sourced from a farm
- Unnecessary and unwanted SEO parameters
- Too much optimization
Another noted problem with Panda is that it penalizes many blogs including the most famous WordPress. It is termed as one of the best blogging websites but has certain features that come under the scrutiny of Google Panda. For regaining the fall of WordPress traffic and search engine ranking you will need to set few things correctly.
Understanding And Resolving
Google Panda Updates On WordPress
Following are certain steps that will help you to understand the effects of Google Panda over WordPress and to resolve these issues to save your page ranking.
Google Indexing Of Attached Images
Whenever content is written there is a need to express it using various mediums and images are the strongest ones as people understand a lot from them in a better way than words.
On WordPress, whenever an image is uploaded and attached with the content, it is programmed to put those images as a separate page per attachment/image. This creates extra pages that carry just the image and no other data.
For example if a blog carries 5 images per content and has approximately 100 posts on the blog than there are actually 5*100 = 500 extra pages that are automatically created.
When Google indexes these pages, the attachment pages are included and considered as thinly written content which comes under the scrutiny of Panda Penalty.
There is a solution to this auto-attachment issue on WordPress in the form of a SEO plugin by Yoast. What Yoast necessarily does is it redirects all the attachment pages back to the main post and in turn sending back the link juice to the parent post.
Since all the link juice flows back to the parent post the issue is resolved and can result in getting a better SERP ranking for your blog. Also it is recommended that every time you insert images in the post, the images should be linked back to the images instead of the attachment page.
It will avoid any attachment page getting created and help to get away from Panda Penalty.
Restrict Number Of Tags
It’s a usual trend to use around 4 to 5 tags per post and that practice helps the users to search for specific or some relative content from the blog. But Google indexes each tag links that are posted on WordPress and since Google Panda is strict about high quality content it is advisable to restrict the amount of tags you use in a post.
The SEO plugin made for WordPress can also help de-indexing such pages that have tags, author archives and has a date archive that is embedded in Google Search.
Excessive Use Of Keywords
Keyword stuffing is considered a serious offence and can get your website penalized by Google Panda. This is because the recommended keyword density of Google is 2% and that of Yahoo is 3%. If more keywords are used on the post, say approximately 5-6% than it is blacklisted by the bots and considered keyword stuffing.
The SEO plugin for WordPress is an easy way to find out how much keyword density is used in your post. It is better if you have a focus keyword and build the content around it so that it provides a better Google search ranking to your blog.
Here Are Few WordPress Plugins
That Will Save You From Panda Update
Admin Word Count Column
This easy plugin counts the number of words that the post is made of and makes it available in the admin post manager. A good amount of word count balance should be maintained because lower word count posts are not considered as well-researched posts and can affect your blogs search engine ranking.
Google XML Sitemaps
This amazing plugin is a one-stop solution for making XML sitemap for your blog that can be sent to Google, Bing and Ask. Images sitemap can also be formed easily so that they appear in the Google Image Search.
Instead of manually checking all the broken links and fixing 404 Errors, this great plugin can help mend all internal and external broken link by providing a redirection through one target URL. It helps in forwarding traffic without Panda finding any missing page that might create a dip in the ranking.
SEO Smart Links
This plugin goes through the posts on the blogs, find relevant keywords and phrases and links them between different posts. This provides a higher rate of internal linking and lesser bounce rate.
Broken Link Checker
Any page that returns a 404 Error on your blog gives a very bad impression on the user and a worst effect to Google Panda. This plugin helps check such links and provide you with the information to fix or delete such non-existing post links.
Media plays an important role in enhancing the ranking of any blog. Dropbox provides public account folder for free and the plugin connects to the media uploaded there.
It has provision of 10gb bandwidth per day or around 25k page views per day for free account holders and for more data one can use a paid service like Maxcdn. The Cloudfare is also a good way to share data.
SEO Search Terms Tagging 2
This is the most important and must have plugin for on page SEO. It automatically looks for terms that provide your page most hits and tags them in a way converting these search terms in post tags. It also helps in judging how good a keyword is for your post.
Google Panda considers this conversion of search terms as over optimization and hence this plugin should be used only to detect non-profitable content and fix it.
Meta Robots WordPress Plugin
This plugin makes it easy for the user to add useful meta tags to the pages. It also lets the noindex low quality posts that harbors links being added on search engine’s list.
“Improve My Load Times” WordPress Plugin
This plugin is widely known to compress the WebPages of your blog to make them load faster than the normal pages. This helps in saving almost 50-80% of bandwidth.
I’m Ramya Raju, a freelance writer/web designer from India. I write on varied topics like travel, photography, English Courses, SEO, Web Design, Mobile, Marketing etc., where I like travel blog writing compared to other niche. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I’m generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants to do travelogues.
Contact: Ramya Raju
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